Protects Confidential Information – SSL protects sensitive data by encryption. This prevents hackers and other threats to your online business.
Improves Search Engine Ranking – A website address that begins with HTTPS earns you a ranking in search engines.
Supports Online Payment Requirements – All businesses online that store, process, or transmit confidential payment information must be compliant to Payment Card Industry Data Security Standard (PCI DSS).
Builds Customer Trust – When customers know that you are a genuine entity, they will do business with you or even revisit your website.
Verifies Authentic Website – There have been incidents in which people have lost a huge amount of money on fake websites. This is where SSL certificate comes into play.